Direct mail refers to the delivery of marketing materials to a target audience, typically through the mail. Direct mail can be used to promote products or services, generate leads, or build brand awareness. Direct mail can take many forms, such as postcards, flyers, brochures, and catalogs, and is often used by businesses to reach a specific group of customers or potential customers. Direct mail campaigns can target particular demographics, such as age, income, or location. They can be measured for effectiveness through response rates, conversions, and other metrics.
« Back to Glossary IndexDirect Mail
« Back to Glossary Index
