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E-A-T (Expertise, Authoritativeness, Trustworthiness): E-A-T is an acronym representing the core principles that Google uses to assess the quality and credibility of web content. It stands for Expertise (demonstrated knowledge and expertise in the content’s subject matter), Authoritativeness (the credibility of the content and the website), and Trustworthiness (the reliability and honesty of the content and the website).

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