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E-A-T stands for “Expertise, Authoritativeness, Trustworthiness.” It is a set of quality guidelines that Google uses to evaluate the content of websites and determine their rankings in search results. Google uses E-A-T to help ensure that the content that appears in its search results is of high quality and useful to users.

Expertise refers to the author’s knowledge and expertise on the topic they are writing about. This can be demonstrated through a variety of factors, such as the author’s education, professional experience, and published works on the topic.

Authoritativeness refers to the author’s credibility and reputation as an expert on the topic. This can be demonstrated through factors such as the author’s credentials, professional affiliations, and the recognition they have received from other experts in their field.

Trustworthiness refers to the reliability and integrity of the content and the website as a whole. This can be demonstrated through factors such as the website’s history, its commitment to providing accurate and up-to-date information, and its transparency in disclosing any conflicts of interest.

Google uses a variety of signals to evaluate the E-A-T of websites and their content. These signals include the quality and credibility of the website’s sources, the reputation of the website and its authors, and the website’s history and track record. By prioritizing content with high E-A-T, Google aims to provide users with the most relevant and trustworthy information possible.

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