Definition: E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness) is Google’s framework for evaluating the quality and credibility of web content, expanded from the original E-A-T (Expertise, Authoritativeness, Trustworthiness) with the addition of “Experience” in the 2022 Helpful Content Update. Expertise reflects the creator’s deep knowledge of a subject; Experience emphasizes firsthand, or practical insight; Authoritativeness measures the credibility of the content, creator, and website; and Trustworthiness ensures reliability and transparency (e.g., through citations or secure sites).
Why It Matters: E-E-A-T is critical for SEO, especially for YMYL (Your Money or Your Life) topics like health or finance, where high-quality content can boost rankings.
How It Works: Example: A financial blog by a certified advisor with personal investment experience hosted on a reputable, HTTPS-secured site demonstrates strong E-E-A-T. This process often closely interacts with concepts like E-A-T.
Related: E-A-T, Organic search, Local SEO