Categories: Advertising & Paid Media
Definition: Frequency Capping limits the number of times an ad is shown to a user to prevent fatigue and overspend.
Why It Matters: Understanding this concept is essential for modern web strategies, directly impacting user engagement and technical performance.
How It Works: Performance and implementation are generally evaluated using industry-standard tracking tools and technical audits. This process often closely interacts with concepts like Hyperlocal PPC campaigns.
Related: Hyperlocal PPC campaigns, Pay-Per-Click, Search Engine Marketing
Synonyms:
Frequency-Capping, Frequency Cappings