Categories: Miscellaneous Concepts
Definition: A location-based digital marketing tool that enables businesses to send messages to smartphone users who enter a predefined geographic area.
Why It Matters: This technology is often used for localized advertising and customer alerts.
How It Works: Performance and implementation are generally evaluated using industry-standard tracking tools and technical audits. This process often closely interacts with concepts like Nielsen DMA.
Related: Nielsen DMA, Nash Equilibrium, Deep Networks
Synonyms:
Geofencings