Definition: “Google My Business.” This is a tool provided by Google that allows businesses to manage their online presence across Google, including Search and Maps. By verifying and editing their business information, businesses can help customers find them and tell them their stories.
Why It Matters: GMB is particularly useful for local SEO, as it enables businesses to appear in local search results and provides potential customers with helpful information such as business hours, location, and customer reviews.
How It Works: Performance and implementation are generally evaluated using industry-standard tracking tools and technical audits. This process often closely interacts with concepts like Search Engine Optimization.
Related: Search Engine Optimization, Bounce Rate