Categories: Emerging Trends & Techniques
Definition: A process of rapid experimentation across marketing channels and product development to identify the most effective and efficient ways to grow a business.
Why It Matters: Growth hackers often focus on low-cost alternatives to traditional marketing, utilizing social media and viral marketing instead of buying advertising through more traditional media.
How It Works: Performance and implementation are generally evaluated using industry-standard tracking tools and technical audits. This process often closely interacts with concepts like Viral Marketing.
Related: Viral Marketing, Machine Learning, Video Marketing
Synonyms:
Growth-Hacking, Growth Hackings