Inbound marketing

Inbound marketing is a marketing strategy focusing on attracting customers to a business through relevant and helpful content. The goal of inbound marketing is to create content that is valuable and useful to potential customers so that they are more likely to engage with the brand and eventually make a purchase. Inbound marketing includes a range of tactics, such as content marketing, search engine optimization, and social media marketing, all of which are designed to attract, engage, and delight potential customers. Unlike outbound marketing, which involves reaching out to customers through interruptive ads or other means, inbound marketing focuses on earning the attention of customers through valuable and relevant content.