Categories: Social Media & Community Management
Definition: A marketing strategy that involves identifying and engaging individuals with influence over potential buyers and collaborating with them to promote a brand, product, or service.
Why It Matters: Understanding this concept is essential for modern web strategies, directly impacting user engagement and technical performance.
How It Works: Performance and implementation are generally evaluated using industry-standard tracking tools and technical audits. This process often closely interacts with concepts like SoLoMo.
Related: SoLoMo, Social Media Marketing, Online Reputation Management
Synonyms:
influencer marketing