KPI stands for “key performance indicator.” It is a metric used to measure the performance of a business, department, or individual against specific goals and objectives. KPIs are typically used to assess the effectiveness of different strategies and initiatives, and to determine whether they are meeting their desired outcomes. They can be financial metrics, such as revenue or profit, or non-financial metrics, such as customer satisfaction or website traffic. The specific KPIs that are used can vary depending on the business and the goals it is trying to achieve.
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