Categories: User Acquisition & Relationship
Definition: Lead generation is identifying and nurturing potential customers for a business. It is achieved through various digital marketing campaigns, such as email marketing, social media marketing, or search engine marketing.
Why It Matters: The goal is to collect information about potential customers and convert them into paying customers.
How It Works: Performance and implementation are generally evaluated using industry-standard tracking tools and technical audits. This process often closely interacts with concepts like User Acquisition.
Related: User Acquisition, User Engagement, Micro-Moments
Synonyms:
Lead-Generation, Lead Generations