Categories: Miscellaneous Concepts
Definition: The process of developing and reinforcing relationships with buyers at every stage of the sales funnel.
Why It Matters: It focuses on marketing and communication efforts to listen to prospects’ needs and provide the information and answers they need.
How It Works: Performance and implementation are generally evaluated using industry-standard tracking tools and technical audits. This process often closely interacts with concepts like Nielsen DMA.
Related: Nielsen DMA, Nash Equilibrium, Deep Networks
Synonyms:
Lead-Nurturing, Lead Nurturings