Categories: E-commerce & Sales
Definition: A real-time online shopping experience where brands or influencers showcase products via live video and allow direct purchases.
Why It Matters: It peaked in 2024 with real-time e-commerce streams.
How It Works: Performance and implementation are generally evaluated using industry-standard tracking tools and technical audits. This process often closely interacts with concepts like Business-to-Business.
Related: Business-to-Business, Business-to-Consumer, Sales Funnel
Synonyms:
Live-Shopping, Live Shoppings