Categories: Emerging Trends & Techniques
Definition: Marketing strategies focused on virtual worlds and metaverse platforms like Meta (Facebook), Google Alphabet, Decentraland, and Roblox.
Why It Matters: Expected to mature by 2025.
How It Works: Performance and implementation are generally evaluated using industry-standard tracking tools and technical audits. This process often closely interacts with concepts like Machine Learning.
Related: Machine Learning, Video Marketing, Viral Marketing
Synonyms:
Metaverse-Marketing, Metaverse Marketings