« Back to Glossary Index

ML in marketing refers to the use of machine learning algorithms and techniques to improve marketing efforts. This can include tasks such as analyzing customer data to identify patterns and trends, predicting customer behavior, and personalizing marketing campaigns. Machine learning algorithms are able to process large amounts of data quickly and accurately, allowing marketers to make more informed decisions and improve the effectiveness of their marketing efforts.

Synonyms:
Machine Learning
« Back to Glossary Index