Categories: Miscellaneous Concepts
Definition: Marketing activities designed specifically for delivery to and interaction with mobile devices, usually as part of a multi-channel campaign.
Why It Matters: It can include mobile-specific efforts like SMS and MMS marketing, mobile apps, and mobile-friendly web content.
How It Works: Performance and implementation are generally evaluated using industry-standard tracking tools and technical audits. This process often closely interacts with concepts like Nielsen DMA.
Related: Nielsen DMA, Nash Equilibrium, Deep Networks
Synonyms:
Mobile-Marketing, Mobile Marketings