Definition: Native advertising is a type of online advertising that matches the form and function of the platform on which it appears. In other words, it looks and feels like the surrounding content on a website or social media platform, making it less intrusive and more engaging for the user.
Why It Matters: Native ads are often found in social media feeds, search engine results pages, or as recommended content on a website. The goal of native advertising is to promote a product or service in a way that blends seamlessly with the user’s experience, making it more likely that they will click on the ad and engage with the brand.
How It Works: Performance and implementation are generally evaluated using industry-standard tracking tools and technical audits. This process often closely interacts with concepts like Platform.
Related: Platform, Hyperlocal PPC campaigns, Pay-Per-Click