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Native advertising is a type of online advertising that matches the form and function of the platform on which it appears. In other words, it looks and feels like the surrounding content on a website or social media platform, making it less intrusive and more engaging for the user. Native ads are often found in social media feeds, search engine results pages, or as recommended content on a website. The goal of native advertising is to promote a product or service in a way that blends seamlessly with the user’s experience, making it more likely that they will click on the ad and engage with the brand.

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