Organic search

Organic search refers to the process of finding information on a search engine such as Google, without the use of any paid advertising. This means that the results that are returned by the search engine are based solely on the relevance and quality of the content, rather than on any payment or advertising. Organic search results are typically displayed in the main body of the search engine results page, and are distinguished from paid advertisements, which are usually labeled as “sponsored” and displayed in a separate section of the page. The goal of organic search is to improve the ranking of a website or web page in the search engine results page, in order to increase the visibility and traffic to the site.