Online reputation management (ORM) is the practice of tracking, monitoring, and responding to online content that can affect an individual’s or organization’s reputation. This can include things like social media posts, reviews, and ratings, as well as news articles and other online content. ORM involves monitoring and tracking this content, as well as taking steps to address any negative or false information that may be present. This can include things like responding to customer complaints, managing negative reviews, and promoting positive content. The goal of ORM is to ensure that an individual’s or organization’s online reputation is positive and accurately reflects their values and actions.
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