Pay-Per-Click

PPC stands for “pay-per-click.” It is a type of online advertising model in which advertisers pay a fee each time one of their ads is clicked. This is in contrast to other forms of online advertising, such as display ads, which are typically paid for based on the number of impressions they receive. With PPC, advertisers only pay when a user takes a specific action, such as clicking on an ad or visiting their website. This can make it a cost-effective way for businesses to reach potential customers and drive traffic to their websites.