Categories: Analytics & Data
Definition: The use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data.
Why It Matters: Understanding this concept is essential for modern web strategies, directly impacting user engagement and technical performance.
How It Works: In marketing, predictive analytics can forecast consumer behavior, purchasing patterns, and help in decision-making processes This process often closely interacts with concepts like Machine Learning.
Related: Machine Learning, Analytics
Synonyms:
Predictive-Analytics, Predictive Analytic