Definition: Programmatic advertising uses automated systems and algorithms to buy and sell advertising space in real-time. Programmatic advertising allows advertisers to target specific audiences and deliver ads based on data-driven insights about consumer behavior and preferences.
Why It Matters: Programmatic advertising can be used in various formats, including display ads, video ads, and mobile ads. It can be more efficient and cost-effective than traditional advertising methods. They can be adapted to changing market conditions and consumer behaviors.
How It Works: Programmatic advertising can optimize ad campaigns in real-time based on data and performance metrics. This process often closely interacts with concepts like Hyperlocal PPC campaigns.
Related: Hyperlocal PPC campaigns, Pay-Per-Click, Search Engine Marketing