Programmatic advertising uses automated systems and algorithms to buy and sell advertising space in real-time. Programmatic advertising allows advertisers to target specific audiences and deliver ads based on data-driven insights about consumer behavior and preferences. Programmatic advertising can be used in various formats, including display ads, video ads, and mobile ads. It can be more efficient and cost-effective than traditional advertising methods. Programmatic advertising can optimize ad campaigns in real-time based on data and performance metrics. They can be adapted to changing market conditions and consumer behaviors.
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