Categories: Analytics & Data
Definition: A rating in pay-per-click (PPC) advertising that influences both the cost per click (CPC) and the ad rank in the auction process.
Why It Matters: Understanding this concept is essential for modern web strategies, directly impacting user engagement and technical performance.
How It Works: The score reflects the quality of your ads, keywords, and landing pages, with higher scores leading to lower costs and better ad positions. This process often closely interacts with concepts like Pay-Per-Click.
Related: Pay-Per-Click, Cost Per Click
Synonyms:
Quality-Score, Quality Scores