Real-Time Bidding (RTB) is a process in which advertising space is bought and sold through automated systems in real-time. RTB allows advertisers to bid on specific advertising inventory, such as a display ad impression or a video ad view, and to deliver their ads to particular audiences based on real-time data and consumer behaviors. RTB enables more efficient and effective advertising, as ad campaigns can be optimized based on real-time data and performance metrics and can be adapted to changing market conditions and consumer behaviors.
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