Definition: Real-Time Bidding (RTB) is a process in which advertising space is bought and sold through automated systems in real-time. RTB allows advertisers to bid on specific advertising inventory, such as a display ad impression or a video ad view, and to deliver their ads to particular audiences based on real-time data and consumer behaviors.
Why It Matters: Understanding this concept is essential for modern web strategies, directly impacting user engagement and technical performance.
How It Works: RTB enables more efficient and effective advertising, as ad campaigns can be optimized based on real-time data and performance metrics and can be adapted to changing market conditions and consumer behaviors. This process often closely interacts with concepts like Hyperlocal PPC campaigns.
Related: Hyperlocal PPC campaigns, Pay-Per-Click, Search Engine Marketing