Definition: Remarketing is a digital marketing technique that shows ads to people who have already interacted with your brand or website. Remarketing can target users who have abandoned a shopping cart, visited specific pages on your website, or engaged with your brand in other ways.
Why It Matters: The goal of remarketing is to re-engage with potential customers and encourage them to complete a desired action, such as making a purchase, filling out a form, or downloading a piece of content.
How It Works: Performance and implementation are generally evaluated using industry-standard tracking tools and technical audits. This process often closely interacts with concepts like Hyperlocal PPC campaigns.
Related: Hyperlocal PPC campaigns, Pay-Per-Click, Search Engine Marketing