Categories: E-commerce & Sales
Definition: RFM Segmentation groups customers by Recency, Frequency, and Monetary value to drive targeted retention and upsell campaigns.
Why It Matters: Understanding this concept is essential for modern web strategies, directly impacting user engagement and technical performance.
How It Works: Performance and implementation are generally evaluated using industry-standard tracking tools and technical audits. This process often closely interacts with concepts like Business-to-Business.
Related: Business-to-Business, Business-to-Consumer, Sales Funnel
Synonyms:
RFM-Segmentation, RFM Segmentations