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Categories: E-commerce & Sales

A sales funnel is a marketing and sales model that describes the journey of a potential customer from the moment they first become aware of a product or service, to the point at which they make a purchase. The sales funnel is typically divided into several stages, including awareness, interest, consideration, and decision, which represent the different steps that a customer goes through on their way to making a purchase. At each stage of the funnel, different marketing and sales tactics are used to move the customer closer to a purchase decision. The goal of the sales funnel is to convert as many potential customers as possible into paying customers, by providing them with the information and support they need to make an informed decision. By understanding and optimizing the different stages of the sales funnel, businesses can improve their sales and marketing effectiveness, and increase their revenue.

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