Categories: Analytics & Data
Definition: The underlying purpose of a user’s search query on search engines. It categorizes the reasons behind a search, whether informational, navigational, transactional, or commercial.
Why It Matters: It helps marketers tailor their content to meet users’ needs accordingly.
How It Works: Performance and implementation are generally evaluated using industry-standard tracking tools and technical audits. This process often closely interacts with concepts like Bounce Rate.
Related: Bounce Rate, Key Performance Indicator, Conversion Rate
Synonyms:
Search-Intent, Search Intents