Search Engine Reputation Management (SERM) is the practice of monitoring, influencing, and improving the online reputation of an individual or organization. This can be accomplished through various means, such as monitoring and responding to online reviews, managing the presence of a business or individual on social media and other websites, and working to improve the visibility of positive content in search engine results. SERM is often used by businesses and individuals who want to improve their online reputation, or who have been the subject of negative reviews or press coverage. By managing their online presence and improving the visibility of positive content, these individuals and organizations can help protect and improve their reputation.
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