SERP is an acronym that stands for search engine results page. It is the page that a search engine displays after a user enters a search query. The SERP typically includes a list of links to webpages that are relevant to the user’s search query, along with other information such as ads, images, and videos. The goal of the SERP is to help the user find the information they are looking for quickly and easily. The content and layout of the SERP can vary depending on the search engine and the type of query. For example, a SERP for a navigational query, such as the name of a company, may include a list of links to the company’s website and social media profiles, while a SERP for an informational query, such as a question, may include a list of links to articles and other sources of information.