Categories: Social Media & Community Management
Definition: The concept that people will conform to the actions of others under the assumption that those actions reflect the correct behavior.
Why It Matters: Marketers use social proof, such as user testimonials and celebrity endorsements, to increase trust and credibility among potential customers.
How It Works: Performance and implementation are generally evaluated using industry-standard tracking tools and technical audits. This process often closely interacts with concepts like SoLoMo.
Related: SoLoMo, Social Media Marketing, Online Reputation Management
Synonyms:
SP, Social-Proof, Social Proofs