User-generated content (UGC) is any content that has been created by users or customers of a brand, rather than the brand itself. This can include a wide range of content types, such as reviews, ratings, comments, testimonials, photos, videos, and more. UGC is often found on social media platforms, where users can easily share their own content and engage with others.
Brands often value UGC because it can be an authentic and trustworthy source of information for potential customers. It can also help to build a sense of community and engagement around a brand, as users feel more connected to a brand when they see content from other customers. Some brands may even actively encourage the creation of UGC by running contests or promotions that incentivize users to create and share content.« Back to Glossary Index