Categories: User Acquisition & Relationship
Definition: User acquisition refers to attracting new users to a website, application, or digital property. It can be done through various digital marketing campaigns, such as search engine marketing, social media marketing, or content marketing.
Why It Matters: The goal is to attract users interested in the product or service and likely to become customers.
How It Works: Performance and implementation are generally evaluated using industry-standard tracking tools and technical audits. This process often closely interacts with concepts like Lead Generation.
Related: Lead Generation, User Engagement, Micro-Moments
Synonyms:
User-Acquisition, User Acquisitions