USP is short for “unique selling proposition” or “unique selling point.” It is a marketing concept that refers to the unique benefit or advantage that a product or service offers its customers compared to similar products or services. A USP is a vital element of a company’s marketing strategy, as it helps differentiate the company’s offering from its competitors and makes it more appealing to potential customers. Some examples of USPs include a product’s quality, durability, convenience, price, or a unique feature or service that it offers. Identifying and promoting a USP can be an effective way for a company to stand out in a crowded market and attract and retain customers.
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