Categories: Emerging Trends & Techniques
Definition: Viral marketing is a strategy in which businesses create content designed to be shared and spread rapidly through social networks. Viral marketing aims to reach many people quickly and effectively and to generate buzz around a product, service, or brand.
Why It Matters: It can be done through various tactics, such as creating entertaining videos, hosting contests, or offering incentives for sharing.
How It Works: Performance and implementation are generally evaluated using industry-standard tracking tools and technical audits. This process often closely interacts with concepts like Machine Learning.
Related: Machine Learning, Video Marketing, Growth Hacking
Synonyms:
Viral-Marketing, Viral Marketings