Categories: User Experience (UX) & Web Design
Definition: The practice of customizing the content and the layout of a website to the specific needs and preferences of individual users or segments, often using data about their browsing history and behavior to create a more engaging and optimized online experience.
Why It Matters: Understanding this concept is essential for modern web strategies, directly impacting user engagement and technical performance.
How It Works: Performance and implementation are generally evaluated using industry-standard tracking tools and technical audits. This process often closely interacts with concepts like Cumulative Layout Shift.
Related: Cumulative Layout Shift, First Input Delay, Responsive
Synonyms:
WP, Web-Personalization, Web Personalizations