Categories: User Experience (UX) & Web Design
Definition: The process of enhancing a website’s performance and user experience to increase its effectiveness in achieving business goals, such as driving traffic, improving engagement, and boosting conversions.
Why It Matters: Understanding this concept is essential for modern web strategies, directly impacting user engagement and technical performance.
How It Works: Performance and implementation are generally evaluated using industry-standard tracking tools and technical audits. This process often closely interacts with concepts like User Experience.
Related: User Experience, Cumulative Layout Shift, First Input Delay
Synonyms:
Website-Optimization, Website Optimizations