We all know intuitively that your writing style can make a big difference in digital marketing results.
But how does that work, exactly?
Here’s one big tip that can help you to improve your digital copy. Basically, you can summarize the whole thing this way: “stop beating around the bush – and get to the point!” In other words, being able to craft your copy in a direct way will give you a lot of sway with readers.
Highlighting the Central Idea
Here’s an example of what we mean.
Take a look at this paragraph:
“Ever since the dawn of humanity, man has been trending toward the most innovative machines and products available. Now, you yourself can benefit from having cutting-edge technology in your hands with this innovative slicer and dicer. Made with the best quality products and engineered for supreme reliability and design, this unique item is great for your kitchen or bathroom, or anywhere in your house, and can help you to achieve your culinary results quickly and effectively, while using the best strategies and time-tested tools that you can think of.” Did you have time to read that? Hopefully you just scanned it enough to see that, while the grammar and punctuation are good at least – it’s too wordy!
Now, take a look at this paragraph:
“Want a great food processing machine? Check out this unique slicer and dicer that’s turning heads!”
Which one of these was easier to read?
Keeping brevity in your toolbox is a key way to supercharge your copy, because people just don’t have time to listen to a long, winding narrative when you’re trying to get a message across on the web.
Neil Patel’s wisdom and short-style paragraphs
There’s another way to break up dense text and unlock your digital marketing copy, giving readers much better access. It’s something that copy guru Neil Patel talks about a lot over at his site.
For instance, you can have a narrative like the following:
“Everybody wants a cleaner toilet. Who wouldn’t? With the Toilet Tiger in your toilet tank, you get great sanitary results. Just pop the small package into your toilet tank and you’re ready to go. This product has met with the highest standards from the toilet agency, and it’s uniquely positioned to be one of the best additions you can make to your bathroom.”
Now to adapt this to the short paragraph method, you would separate each sentence into its own paragraph like this:
“Everybody wants a cleaner toilet.Who wouldn’t?With the Toilet Tiger in your toilet tank, you get great sanitary results.Just pop the small package into your toilet tank and you’re ready to go.This product has met with the highest standards from the toilet agency.It’s uniquely positioned to be one of the best additions you can make to your bathroom.”
Are you with us so far?
If so, let’s take this one step further…
Interactive and Engaging Copy
If you’re into technology, this might make sense to you. Yesterday’s web was the read-only web – web 1.0. Companies used the web just to convey information and deliver it to customers. We learned about things and read about things online. Today’s web is web 2.0. It’s the interactive web. It’s the read/write web. So our digital marketing efforts should always have an interactive element. If you agree, type ‘yes’ in the comment field underneath this blog post. In fact, please write an entire paragraph and tell us what you think about digital marketing. If we’re really impressed by your submission, we will crown you a brand ambassador and publish your piece in a print flyer that we will distribute at some public event. Okay listen, the last part was purely theoretical, but it illustrates what companies should be doing with digital marketing copy. Don’t just sit there talking to people – start an interactive revolution that will make your company part of what’s happening on today’s Internet! Contact us today for more information regarding our copy writing strategies!