Privacy Policy
For Websubstance
Welcome to Websubstance.com. We are committed to protecting your privacy. This Privacy Policy outlines the types of information we collect, how we use it, and the steps we take to safeguard your data.
Data Collection and Use
Landing Page
When users submit their information (name, phone, website, message) on our landing page, we use this data solely for responding to inquiries and providing services. This information is not shared with any third parties.
Google Ads and SEO Tracking
We utilize SEO tracking to measure web traffic and improve our content. The data collected through Google Ads and SEO tracking includes typical Google Analytics statistics, such as user interactions, clicks, and impressions.
Use of Microsoft Clarity
Introduction of Microsoft Clarity
We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
Tailored Details
Technology Used: Microsoft Clarity captures session replays, click behavior, scrolling activity, and heatmaps of anonymized user interactions on our website.
Purpose of Data Collection: We use this data to optimize the usability of our website, enhance security, and provide more relevant advertising and content to our users.
Cookies and Tracking Technologies: Clarity utilizes first and third-party cookies to track user interactions in a secure and anonymized manner.
Microsoft’s Privacy Statement
For additional transparency, our Privacy Policy links directly to the Microsoft Privacy Statement, providing users with comprehensive details on how Microsoft collects and uses data.
Consent to Data Collection
By using our site, you consent to data collection and usage by us and Microsoft in accordance with our Privacy Policy and Microsoft’s terms.
Data Storage and Security
Personal information collected through our landing page and Calendly is stored in Microsoft Outlook. We ensure data security through the use of VPNs, antivirus software, and regular updates of our Microsoft products.
Use of Analytics and Cookies
Our website uses Google Analytics for tracking visitor data. This includes standard Google Analytics data collection. Additionally, we use Microsoft Clarity for detailed behavioral insights as outlined above.
For user consent regarding cookies, our website has a “Cookie Settings” option, allowing users to manage their preferences, including the ability to opt out of certain types of cookies.
User Rights and Preferences
Users have the right to manage their data preferences through the Calendly app, where they can turn off various types of cookies except for “Strictly Necessary Cookies.”
Users have the right to access, correct, or request the deletion of their personal data. If you wish to exercise these rights, please contact us directly at WebSubstance. We will respond to your request promptly and in accordance with applicable laws.
Privacy Policy Updates
Our privacy policy is reviewed and updated as needed, mainly when there are changes to our data collection tools or practices. Significant updates include the addition of Microsoft Clarity for data analysis and behavioral tracking.
We will communicate significant changes to our privacy policy as necessary, and users are encouraged to contact us if they have any questions or concerns about their privacy.