Telling a Relatable Story
In the online marketing world, it’s tough for companies to stand out. In many industries, competitors are elbow to elbow — not only on the street, but also on the Internet, where millions of users type in the same keywords to look for product or service providers. How Do You Beat These Online Marketing Blues? […]
What Do You Do?
It’s a question that individual people ask each other at dinner parties, on the street or in any kind of informal meeting. But it’s also something that web visitors ask companies every time they go online and eventually end up on a landing page. People want to know what your business is about. From the […]
What is a bounce rate, and why should you worry about it
Published April 24, 2017 • Updated April 4, 2026 Bounce rate is a website engagement metric that helps show whether visitors stay involved after landing on a page. In simple terms, it reflects visits where users arrive on a page and leave without continuing into a meaningful next step. That next step could be clicking […]