It’s All About Pictures

Tribute to Jazz Lee Morgan - Lee-Way

They say that a picture is worth a thousand words — and while things tend to work a little differently on the web, images are still important. It’s true that online text is the meat of what web users interact with. In some ways, photos are just window dressing. But the quality of photos that […]

Are You In Control Of Your Web Project?

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Are You In Control Of Your Web Project? Before going forward with any kind of web site creation, expansion or renovation, businesses should always understand the details of a web design or web hosting contract. Without this kind of due diligence, planners can get some very unpleasant surprises along the way. One of the biggest […]

Highlighting People and Processes

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“What are the biggest elements of your business? Probably the people you employ, and the processes that they work on every day. Promote both of these with a full-featured web site that really makes your company look good….” A good web site should really represent your company well, and make everything that’s involved in your […]

Keep Refreshing Your Site All Year Round

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Lots of us have had that heavy feeling – sitting around the holiday dinner table. You’ve simply eaten too much. You feel like you can’t take another bite – or another step. You’re done for the day. Time to go crawl into bed. The Internet can be like that. Dense sites with too much topical […]

Is There A Buzz?

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The Internet is like a beehive — activity coalesces around shared goals and interests. Build a site that appeals to common interests, and you’ll build organic readership that’s going to trump anything that your SEO team can dream up. Traditional Search Engine Optimization As the Internet has evolved, companies have tried all kinds of things […]

Are Your Logos ‘Responsive?’

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Lots of us have got the memo about responsive web design and making sure controls are user-friendly, but not as many sites have great text. Top-level logos can benefit from some extra TLC, like stretching them into creative shapes, etc. That really draws the reader’s eye and makes a site stand out in the herd. […]

Sites as Good as Your Brochures

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Lots of companies spend big money on print media, from brochures to full-sized mailers, but their sites just don’t look quite as good, they don’t have that pizzazz. Get the best “glossy” high-design web site quality from WebSubstance –> This is so true and a lot of stuff will go online so the company needs […]

5 Reasons to go with a Professional Web Design Firm

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A lot of companies realize that the constraints on their own time and resources, it makes sense to hire a professional web design firm to create a new web project, rather than making their own staffers build one of these projects from scratch. However, some are still on the fence, in terms of whether to […]

A Few Reasons to Update Your Portrait

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Some companies invest in professional portrait services or other photography services, and that’s a good idea. Not having this kind of photography on a web site can create a poor impression. But there’s another issue: companies can end up using these images long past their expiration dates. Here are some of the best reasons for […]