Digital Marketing for Local Biz | What Works?

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Local small businesses can really profit from good digital marketing. E-commerce may have started with large shopping portals and mega chains, but it’s making its way to Main Street. Nowadays, so much of what people buy gets bought over the web that small businesses almost have to invest in good digital marketing to survive. Customers […]

Outreach with Business Cards – It’s Not Just A 20th Century Thing

Robot holding a giant business card

With all the focus on social media and other digital resources today, some individuals and companies fail to keep in mind the time-tested utility of business cards. While some types of printed materials like brochures and other literature are being phased out, people are still carrying business cards. The reason has to do with the […]

Are You In Control Of Your Web Project?

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Are You In Control Of Your Web Project? Before going forward with any kind of web site creation, expansion or renovation, businesses should always understand the details of a web design or web hosting contract. Without this kind of due diligence, planners can get some very unpleasant surprises along the way. One of the biggest […]

Highlighting People and Processes

Robot with Grammy Awards

“What are the biggest elements of your business? Probably the people you employ, and the processes that they work on every day. Promote both of these with a full-featured web site that really makes your company look good….” A good web site should really represent your company well, and make everything that’s involved in your […]

Increase Web Traffic with a Blog

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Want to add one of the first critical ingredients to SEO (Search Engine Optimization) and web visibility success? Make sure your web project has a blog. That’s right, one of the first primitive efforts at online content distribution is now a major part of almost any corporate web site across many different industries. Why? Because […]

Is There A Buzz?

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The Internet is like a beehive — activity coalesces around shared goals and interests. Build a site that appeals to common interests, and you’ll build organic readership that’s going to trump anything that your SEO team can dream up. Traditional Search Engine Optimization As the Internet has evolved, companies have tried all kinds of things […]

Are Your Logos ‘Responsive?’

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Lots of us have got the memo about responsive web design and making sure controls are user-friendly, but not as many sites have great text. Top-level logos can benefit from some extra TLC, like stretching them into creative shapes, etc. That really draws the reader’s eye and makes a site stand out in the herd. […]

Sites as Good as Your Brochures

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Lots of companies spend big money on print media, from brochures to full-sized mailers, but their sites just don’t look quite as good, they don’t have that pizzazz. Get the best “glossy” high-design web site quality from WebSubstance –> This is so true and a lot of stuff will go online so the company needs […]

5 Reasons to go with a Professional Web Design Firm

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A lot of companies realize that the constraints on their own time and resources, it makes sense to hire a professional web design firm to create a new web project, rather than making their own staffers build one of these projects from scratch. However, some are still on the fence, in terms of whether to […]

The Reader’s Eye

robot with glasses reading on a tablet

One of the big principles that researchers are looking at in the technology world involves how people perceive things, how they receive images to the brain and how they process different kinds of information. Groundbreaking research is showing us much more about how the human brain works, and that’s playing out in many different fields. […]