How AI and Machine Learning Can Change Audience Targeting
Maybe you’re hearing a lot about machine learning or deep learning, or reading articles about artificial intelligence (AI), and you’re wondering what this really means for business. The rapid progress that the data scientist community is making on machine learning and AI will change the ways that we do business forever — and that’s going […]
2018 Digital Planning for Local Businesses in Northern Virginia
The end of the year is a busy time for any company — and that’s definitely true down by the nation’s capital in Northern Virginia, where the Christmas season supercharges the usual flood of consumer traffic and ramps up activity in preparation for the new year. With that in mind, how do local businesses gear […]
Glitzy, But Not Trashy — Balancing Page Sophistication and Load Performance
Companies want their websites to be attractive and engaging to web users. They often feel that adding a lot of neat visual features and other extras is going to help accomplish this goal. But in reality, there is a careful balancing act to be achieved here. Too much of this stuff can clutter a website […]
What do you do about SEO when Google algorithms have changed?
Over the last few years, many business owners have been pretty confused about how to tackle online marketing — and we’re not surprised. The average business owner faces a real uphill battle in understanding how quickly changing Google algorithms have affected page ranking and visibility for online efforts. History of Google Changes Google’s algorithm changes […]
Telling a Relatable Story
In the online marketing world, it’s tough for companies to stand out. In many industries, competitors are elbow to elbow — not only on the street, but also on the Internet, where millions of users type in the same keywords to look for product or service providers. How Do You Beat These Online Marketing Blues? […]
Outreach with Business Cards – It’s Not Just A 20th Century Thing
With all the focus on social media and other digital resources today, some individuals and companies fail to keep in mind the time-tested utility of business cards. While some types of printed materials like brochures and other literature are being phased out, people are still carrying business cards. The reason has to do with the […]
Is There A Buzz?
The Internet is like a beehive — activity coalesces around shared goals and interests. Build a site that appeals to common interests, and you’ll build organic readership that’s going to trump anything that your SEO team can dream up. Traditional Search Engine Optimization As the Internet has evolved, companies have tried all kinds of things […]
Are Your Logos ‘Responsive?’
Lots of us have got the memo about responsive web design and making sure controls are user-friendly, but not as many sites have great text. Top-level logos can benefit from some extra TLC, like stretching them into creative shapes, etc. That really draws the reader’s eye and makes a site stand out in the herd. […]
5 Reasons to go with a Professional Web Design Firm
A lot of companies realize that the constraints on their own time and resources, it makes sense to hire a professional web design firm to create a new web project, rather than making their own staffers build one of these projects from scratch. However, some are still on the fence, in terms of whether to […]
A Few Reasons to Update Your Portrait
Some companies invest in professional portrait services or other photography services, and that’s a good idea. Not having this kind of photography on a web site can create a poor impression. But there’s another issue: companies can end up using these images long past their expiration dates. Here are some of the best reasons for […]
