URL: Why Does It Matter for Your Business?
Lots of smart business leaders know that a website URL can have a big impact on customer response. It’s important to have a domain that is easy to spell, that sticks in the viewer’s mind, and something that’s easy to navigate to. But beyond that, there are other questions about domain name purchases that can […]
Digital Marketing for Local Biz | What Works?
Local small businesses can really profit from good digital marketing. E-commerce may have started with large shopping portals and mega chains, but it’s making its way to Main Street. Nowadays, so much of what people buy gets bought over the web that small businesses almost have to invest in good digital marketing to survive. Customers […]
PPC for Local Business – Why Is It So Effective?
While many businesses take advantage of a diverse online marketing approach, some of them ignore some of the biggest opportunities for multi-channel web marketing. One of the most basic examples is relying heavily on SEO and organic search marketing without including pay per click marketing or PPC. PPC can really augment the results that you […]
Renovate Your Customer Journey – Enhance Your Customer Experience
Professional Web designers understand that one web site is not just like another — but businesses often leave too much to chance when building their sites, and they don’t understand that some design changes can make a big difference in final results. Yes, you have a website. Yes, people can navigate there with a mouse […]