Blogging: The Smart Way to Market Your Local Business
Local businesses are always challenged by the fundamental question — which digital channels should I use to reach out to new customers? There are a lot of different ways to structure a company’s online footprint, but one of them that’s become extremely popular is content blogging. Think about it — when people go online to […]
PPC for Local Business – Why Is It So Effective?
While many businesses take advantage of a diverse online marketing approach, some of them ignore some of the biggest opportunities for multi-channel web marketing. One of the most basic examples is relying heavily on SEO and organic search marketing without including pay per click marketing or PPC. PPC can really augment the results that you […]