URL: Why Does It Matter for Your Business?
Lots of smart business leaders know that a website URL can have a big impact on customer response. It’s important to have a domain that is easy to spell, that sticks in the viewer’s mind, and something that’s easy to navigate to. But beyond that, there are other questions about domain name purchases that can […]
The Value of SoLoMo for Web Marketing
Maybe you haven’t heard of the “SoLoMo” model, but it’s all the rage these days when it comes to digital marketing practices. SoLoMo isn’t brand-new — in fact, it’s been around for few years. But it’s still a good guideline for upgrading your marketing techniques and building modern webpages that lead your business toward success. […]
Local Business Marketing – How to Measure the Success
In the old days of marketing, the craft of reaching out to customers was largely intuitive. Marketers and salespeople had to design the best creative campaigns that they could, and then just see how well they worked. From there, you have the drama of AMC’s hit classic TV show “Mad Men” and everything else that […]
Renovate Your Customer Journey – Enhance Your Customer Experience
Professional Web designers understand that one web site is not just like another — but businesses often leave too much to chance when building their sites, and they don’t understand that some design changes can make a big difference in final results. Yes, you have a website. Yes, people can navigate there with a mouse […]
