Content Marketing for Local Business

At WebSubstance, we’ve often talked about how valuable good content marketing can be. We know that we want to inject excellent content into the structure of a corporate website. But how does this work? Here are some of the aspects of creating great content that local businesses can use to compete in today’s digital world. […]
The Impact of Compelling, Original, Quality Content

Across the Internet marketing world, companies of all sizes are trying to figure out what really works on the web. One thing that’s emerging, as a common philosophy and something that’s also borne out by numbers, is that creating intriguing, substantial web content is a way to get real brand visibility, and keep people coming […]