Content Marketing for Local Business

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At WebSubstance, we’ve often talked about how valuable good content marketing can be. We know that we want to inject excellent content into the structure of a corporate website. But how does this work? Here are some of the aspects of creating great content that local businesses can use to compete in today’s digital world. […]

The Impact of Compelling, Original, Quality Content

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Across the Internet marketing world, companies of all sizes are trying to figure out what really works on the web. One thing that’s emerging, as a common philosophy and something that’s also borne out by numbers, is that creating intriguing, substantial web content is a way to get real brand visibility, and keep people coming […]