Blogging: The Smart Way to Market Your Local Business
Local businesses are always challenged by the fundamental question — which digital channels should I use to reach out to new customers? There are a lot of different ways to structure a company’s online footprint, but one of them that’s become extremely popular is content blogging. Think about it — when people go online to […]
Local Business Marketing – How to Measure the Success
In the old days of marketing, the craft of reaching out to customers was largely intuitive. Marketers and salespeople had to design the best creative campaigns that they could, and then just see how well they worked. From there, you have the drama of AMC’s hit classic TV show “Mad Men” and everything else that […]
PPC for Local Business – Why Is It So Effective?
While many businesses take advantage of a diverse online marketing approach, some of them ignore some of the biggest opportunities for multi-channel web marketing. One of the most basic examples is relying heavily on SEO and organic search marketing without including pay per click marketing or PPC. PPC can really augment the results that you […]
Password Security – Keep It Complex!
Are you a serious risk for account piracy? If your passwords are things like “1234,” words like “password,” or simple things like your first or last name, you could be at the front of the line for all kinds of hacking and phishing that can easily get into your accounts and wreak havoc there. Security […]
What Do You Have to Sell?
No matter what kind of company you are working for, or who you represent, everyone creating a web site has something they want to sell. Sometimes it’s a set of physical products — the manufacturer, distributor or retailer will have fancy new gear that they want to show off to a target audience. Other times, […]
Responsive Design — Why Do You Need It?
Practically speaking, responsive design is one of the biggest buzzwords of the 21st century. Smart marketers, technology vendors and others are all talking about the need for responsive design. But what does this mean? Responsive design means that a web site is crafted to be able to show up well, and be user-friendly, in different […]
