How AI and Machine Learning Can Change Audience Targeting
Maybe you’re hearing a lot about machine learning or deep learning, or reading articles about artificial intelligence (AI), and you’re wondering what this really means for business. The rapid progress that the data scientist community is making on machine learning and AI will change the ways that we do business forever — and that’s going […]
2018 Digital Planning for Local Businesses in Northern Virginia
The end of the year is a busy time for any company — and that’s definitely true down by the nation’s capital in Northern Virginia, where the Christmas season supercharges the usual flood of consumer traffic and ramps up activity in preparation for the new year. With that in mind, how do local businesses gear […]
Glitzy, But Not Trashy — Balancing Page Sophistication and Load Performance
Companies want their websites to be attractive and engaging to web users. They often feel that adding a lot of neat visual features and other extras is going to help accomplish this goal. But in reality, there is a careful balancing act to be achieved here. Too much of this stuff can clutter a website […]
What do you do about SEO when Google algorithms have changed?
Over the last few years, many business owners have been pretty confused about how to tackle online marketing — and we’re not surprised. The average business owner faces a real uphill battle in understanding how quickly changing Google algorithms have affected page ranking and visibility for online efforts. History of Google Changes Google’s algorithm changes […]
Telling a Relatable Story
In the online marketing world, it’s tough for companies to stand out. In many industries, competitors are elbow to elbow — not only on the street, but also on the Internet, where millions of users type in the same keywords to look for product or service providers. How Do You Beat These Online Marketing Blues? […]
What Do You Do?
It’s a question that individual people ask each other at dinner parties, on the street or in any kind of informal meeting. But it’s also something that web visitors ask companies every time they go online and eventually end up on a landing page. People want to know what your business is about. From the […]
It’s All About Pictures
They say that a picture is worth a thousand words — and while things tend to work a little differently on the web, images are still important. It’s true that online text is the meat of what web users interact with. In some ways, photos are just window dressing. But the quality of photos that […]
Three Useful Types of Audience Targeting
Is your business doing a good job of reaching out to specific customers, or just putting out a generic message on the web, hoping that people show up? The idea of tailoring a message to a customer is extremely important today, as businesses do a lot more with valuable business intelligence that they get through […]
Content Marketing for Local Business
At WebSubstance, we’ve often talked about how valuable good content marketing can be. We know that we want to inject excellent content into the structure of a corporate website. But how does this work? Here are some of the aspects of creating great content that local businesses can use to compete in today’s digital world. […]
The Value of SoLoMo for Web Marketing
Maybe you haven’t heard of the “SoLoMo” model, but it’s all the rage these days when it comes to digital marketing practices. SoLoMo isn’t brand-new — in fact, it’s been around for few years. But it’s still a good guideline for upgrading your marketing techniques and building modern webpages that lead your business toward success. […]
